mid term eoc

                                                     Ambassadors at Work

       this concept of hiring a group of people and train them on your product and promote it to potential costumers is not a big thing, but if the ambassador is in love withe product and the company, then it begins to be a bigger deal for the company and the buying world. it's an interesting idea of selling your products. give the product to a group of people, train them how to use it and let them go to share with who ever they come across. Of course they are getting paid for the work they do but  the money doesn't mean much, it's the love of the company is there enjoyment. the will play with product in every way, shape, or form, and share it with there families, friends, coworkers and people on the Internet through social networks.

                More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees,
                 http://online.wsj.com/article/SB10001424053111903885604576490763.. By JOE LIGHT 

          an interesting article in the wall street journal about how companies are finding employees to work for them through Facebook. The social network giant is making waves for people who use the site everyday. people today have more connection social networks like  Facebook, Twitter and different type of blogs. this is a great way to reach a bigger type of audience to promote ones company and find recruits to work for that same company. you'll see little ads for companies, and you will hit the like button on it, then boom all of your friends will see that you like a certain product or company. even politicians, actors, music artist, painters and so on. friend of friend will want to check out why you like what you do and they might just buy the product, or shop in the stores, go to the movies or go to a concert. yes it can even change your vote. what a better way to sell your products on line with others, and cheap too. hire people that are on the social network and promote what you are selling, and get paid for it. even better for people who could use a part time job for extra cash, spending a few hours a week on line and out in the field meeting people to sell some or all of your products.
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week 4 EOC : business to business marketing

                       What Is B2B Marketing? What Are Business-To-Business Markets?

        As always, we must be clear about our definitions. What are business-to-business markets and what is B2B marketing? To answer these questions it is useful to consider the value chain that starts with a consumer demand and from which dozens of business products or services are required. Take the example of the simple shirts that we buy. They do not arrive in the shops by accident. There is a value chain of enormous complexity that begins with cotton or some other fiber that must then be woven into cloth, which in turn is machined into a garment, packed and distributed through various levels until finally we pick it from the shelf. This is illustrated in the diagram below. We call this the chain of derived demand since everything to the left hand of the shirt is pulled through as a result of the demand for the product. Businesses sell cotton to merchants who sell it to spinners who sell it to weavers who sell it to garment makers and so on. None of the businesses buy the products for pure indulgence. They buy them with the ultimate aim of adding value in order that they can move the products down the chain until they finally reach us, the general public. B2B marketing is therefore about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes.

 http://www.b2binternational.com/publications/white-papers/b2b-marketing/

    just to create a paperclip or even a new pencil, requires a business,to do business,with other business. there is a long, throughout process that is required between two or more companies to start the process of making a product. let's start with the raw material, a type of metal that is decently strong, yet flexible. that material has to come from a company that makes a type of metal for your needs. now their is the company that can make the machine that can bend, cut and produce hundreds or even thousands of your product for the masses. now, you have to find a company to sell your product for you, and it has to be a specific type of company that specialize in your product. it's like this, your selling paperclips to the masses, so your best bet is an office supply store, you won't get the same results or profit in a toy store or sporting good store. but the process in making your product is still a process. you actually have to make a deal with the company that is going to supply your material; so if you buy quantity and quality, a deal on price must be made. it's a good idea to check with their competition. it's important to create a different style of paper clip, for example, your competition is already make the same product but why would the buying public buy your product? make it different, change the shape, add colors to the product, even make it safer with some type of rubber coating on the product. back up your product by giving your customers a great service.

Week 3 EOC: My Demographics

                                       Generation X

        Generation X. The baby boom was followed by a “birth dearth,” creating another generation of 49 million people born between 1965 and 1976. Author Douglas Coupland calls them Generation X because they lie in the shadow of the boomers and lack obvious distinguishing characteristics.

Generation X

The 45 million people born between 1965 and 1976 in the “birth dearth” following the baby boom.
The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second.14 From a marketing standpoint, the Gen Xers are a more skeptical bunch. They tend to research products before they consider a purchase, preferring quality over quantity, and they tend to be less receptive to overt marketing pitches.

Once labeled as “the MTV generation” and viewed as body-piercing slackers who whined about “McJobs,” the Gen Xers have grown up and are now taking over. They are increasingly displacing the lifestyles, culture, and values of the baby boomers. They are the most educated generation to date and they possess hefty annual purchasing power. However, like the baby boomers, the Gen Xers now face growing economic pressures. Like almost everyone else these days, they are spending more carefully.
Still, with so much potential, many companies are focusing on Gen Xers as an important target segment. For example, unlike Ameriprise Financial, which targets baby boomers, Charles Schwab recently launched a campaign targeting Gen Xers.
Most Gen Xers are woefully behind in saving for retirement—and they worry about it. Still, nearly half of Gen Xers say they are so saddled with debt or live on such tight budgets that they can’t even think about saving. Recognizing these pressures, Schwab has started offering solutions linked with this generation’s approach to savings. For example, it has lowered account minimums to $1,000 and offers a high-yield checking account linked to a brokerage account. “If they can start with a checking account, they can invest easily over time,” says a Schwab marketing executive.To engage Gen Xers, instead of talking about “portfolio diversification” or “free trades,” Schwab’s “Talk to Chuck” advertising campaign focuses on everyday issues, such as saving for a home or paying down college debt. By speaking to Gen Xers in their language, Schwab makes investing a viable option for these “savers.” The campaign avoids the business and finance publications traditionally used by financial services advertisers, instead concentrating on lifestyle publications in the area of parenting, home, fitness, and style. Digital media also concentrate on lifestyle platforms. Schwab places ads on baby shower sites, children’s party invitations on Evite.com, mortgage calculators on BankRate.com, and Gen X–oriented entertainment on travel areas of Yahoo! and AOL, along with Wi-Fi sponsorships in airports and sponsorship of MSN’s instant messaging platforms. National television ads and a Web site, www.schwabmoneyandmore.com, support the overall communications effort. The result: Six months into the campaign, younger investors new to Schwab increased 118 percent over the previous year.

                         marketing: an introduction for education management corporation,10 edition"page 72"
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Week 3 EOC: Making Money for Good

  Kedai Balitaku, which usually goes by the name KeBal, aims to become a chain of street carts selling low-priced healthy food to children.

KeBal is a social business — one that exists primarily to achieve a social goal.  It’s easy to see why the social businesses model has become a popular strategy for attacking the problems of the poor.  The impulse to create a business rather than employ traditional nonprofit work comes partly out of the notion — right or wrong — that charity creates dependency and that without the discipline of the market it often doesn’t work.  Development groups, moreover, are always looking for ways to make their projects live on once they’ve moved to other things.  Creating a business is one solution.

“We were trying to get away from traditional model where everything is implemented by an N.G.O. (a non-governmental group) or by the government, and everything is dependent on the next round of funding,” said Sasha Muench, Mercy Corps’ economic development adviser.  “As long as businesses are profitable, they have an inherent sustainability factor.”

The Path From Charity to Profit

By TINA ROSENBERG 

http://opinionator.blogs.nytimes.com/2011/05/26/the-path-from-charity-to-profit/

the whole idea of building a 

business that help's charity is that there is no middle man. 

In 2010, 20 chief executives passed that threshold, compared with 15 the previous year. At least three executives made that much in 2011. They were:

• Roxanne Spillett, head of Boys & Girls Clubs of America, who made more than $1.8-million.
• Glenn Lowry, chief executive of the Museum of Modern Art, who earned $1.2-million.
• Edwin Feulner Jr., leader of the Heritage Foundation, who was paid nearly $1.1-million.

what happens is that charitable organization are making a profit on people that donate money for a worthy cause. i'm not saying that these organization don't give to people in need, but when the take money and pay themselves enormous salaries, it becomes more a charity for profit than the other way around.  
the company "KeBal ", based in India is basically making healthy food affordable to the poor who can't afford healthy food in the first place. they are creating  jobs for people and turning parts of there profits to build there business and the other part to help feed there people.  a company grows, people are working and people are being feed a healthy meal where they couldn't afford at one time. the only thing that happens is no one person is becoming rich from someone giving money to help the less unfortunate.

“With an N.G.O. you get the funds and implement the project, and you get your salary whatever happens,” said Sean Granville-Ross, Mercy Corps’ Indonesia country director.  “It’s tough to find people who think like a business and not an N.G.O.”

“There’s always the dichotomy,” said Muench.  “You’re thinking about profits and sustainability, and you’re thinking about the humanitarian issues.  It can become an internal battle.  We’re always inclined to shift back into humanitarian need but have to remember that to be sustainable you have to have a hard business mentality.”

http://opinionator.blogs.nytimes.com/2011/05/26/the-path-from-charity-to-profit/

Eoc week 3 The beginning of the end of today’s video game.

                                

                            Eoc    The beginning of the end of today’s video game.

          What travel agents learned from Expedia, Borders learned from Amazon, Tower Records learned from Apple iTunes and Blockbuster learned from Netflix, the traditional game makers are about to learn from free-to-play online video game companies: their business is about to fall off a cliff.  Eric Savitz, Forbes Staff

http://www.forbes.com/sites/ericsavitz/2012/10/02/mobile-gizmos-hastening-the-demise-of-video-game-consoles/

    Growing up in the 80’s as a kid, the biggest thing there was the video arcade. Let’s step back a bit; my local bowling alley, besides bowling, had a pool hall with some pinball machines and foosball tables. Then the game, space invaders, came out and everything changed.  The game originally came out in 1978 by the midway games that started in Japan by a designer Tomohiro Nishikado. I saved every quarter from my lunch money and my part time job to play in the video arcade back then. After school, I went directly to the arcade with all my friends and just playing whatever at the time the arcade. But as every good thing that comes out, must come to an end. The era of the console ended the era of the video arcade.  Now the video game console is starting to come to an end one day. As the video arcades ended, so will the game console and their dvd counterpart’s.

Horn, an action-RPG designed for Android and iOS, is being billed as the action game that tablets and mobile phones have been waiting for. The game has impressive graphics, and does look quite a lot better than the majority of mobile games. But murmurs that this is the beginning of the end for consoles are overwrought, as usual. Erik Kain,

http://www.forbes.com/sites/erikkain/2012/07/08/will-games-like-horn-spell-the-end-for-video-game-consoles/

         The biggest craze is portable devices; and I’m not talking about Sony and Nintendo hand held, but your smart phone and tablet is taking over. Just think about it, more games are being developed for your phone and tablet and you don’t have to be home to connect to other players on the internet. There are more game apps, and some are free, then any other type of app. This important thought; you can develop your own game and sell it. What will be the next big? I don’t know but it will be big.

One of the Best in Customer Service

                                                     

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff Bezos, CEO Amazon.co

The best experience of customer service was at the restaurant, Fogo De Chao, in Atlanta downtown district. It’s my first experience at a Brazilian steak house; actually I never knew what a Brazilian steak house was until that night in Atlanta. My wife and I flew into Atlanta for a vacation to meet up with some of her old college roommate’s that lived in Atlanta. That night they were going to take us downtown for dinner and a show; by the way, the show was excellent, but I’ll get into that story some other time. My wife’s friends took us to "Fogo De Chao" for dinner and there was a wait to get in, but worth it; I’m not a patient man that likes to wait. We were greeted right away by the hostess with a big smile and asked us if we ever been here, when answered no, her smile got bigger "you are in for great experience" she said. As we walked by the salad bar, it was as fresh and green as a spring day in the park. There was always an attendant at the salad bar making sure if we need anything and keeping the salad bar stocked and clean; I never seen that before or since. As the hostess sat us down at our table you can smell the cooked meat in the air. Now this is where it gets interesting. We were handed a menu on what meats were being served, and we were given a small circle and on one side was the color red and on the other was green; at the time I had no idea why I was handed this circle. Our waiter came over and introduced himself to us and explained the whole concept with the red and green circle. Basically you don’t order of the menu but if you see the waiter walk by with a certain type of meat, you have the circle on green and they will slice it for you on your plate. Now before I get too far ahead, the meats consist of tenderloin, filet, pork, chicken, lamb plus other red meats. Now this is where it gets fun, all the meats are on sword’s and when you have the circle on green, the waiters come to your table and slice a couple of slices of meat. Now this doesn’t sound like much, but the waiters don’t stop coming to your table, sometimes you keep your circle on red and just wait for your favorite piece of meat to come by. By the end of your experience, you give in and leave the circle on red. The dinner was incredible, but the service what made the whole night an experience to remember.

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
Mahatma Gandhi
It’s not important to know everything, but know enough to keep someone entertained, not overwhelmed.
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Svend Hammering Jr.

week 1EOC:my voice

 this is me.

 Taking photography is a passion and is something to be shared. Learning photography allows me to expand me creativity and allows me to show what I see through a lens. Photography captures a moment in time, but it can last a lifetime. Sharing one image to the world, allows other to experience what joy is to be a photographer.  Like a chef, a painter and writer, were all the same, we are here to expand a person’s mind and soul, and allow them into my part of my life and vision.  There is certain joy when you see a person face light up when they appreciate my work.

  I enjoy landscape and urban landscape photography, but mainly taking pictures of every day landscapes that people don’t see; they just walk by and never realize that it was in front of their face. My favorite is what I hear from people is “I never noticed that before until you took a photograph it”.  I believe sharing my love of photography with everyone and developing a great product. Imagine every time you go to an office, a restaurant or any type of business and there is photograph’s on the wall and brings a feeling of joy. That what I bring.